YouView may have to change name after High Court ruling

Youview Various manufacturers produce YouView branded set-top boxes with which to access the service

Related Stories

Internet TV service YouView may have to change its name after the High Court ruled it had infringed another company's trademark.

Telecoms firm Total registered the name YourView for one of its online portal products in 2006.

A judge ruled that YouView was "confusingly similar" to YourView.

Total said it would now apply for an injunction to prevent further use of the YouView brand. YouView said it planned to appeal.

In a statement, YouView said: "We maintain there is no confusion between our consumer-facing TV service, YouView, and the business-to-business billing platform, Yourview, provided by Total Ltd."

But Total's lawyer Paul Gordon said: "Total's rights were plainly infringed and it had to stand firm against a much larger and better-funded opponent.

"The judgment of Mr Justice Sales has vindicated Total's position. It shows that the courts of this country will protect parties against businesses such as YouView who infringe intellectual property rights.

"YouView were made well aware of Total's rights before they launched the service under the infringing name yet they chose to launch it under that name regardless."

Total added it would now seek an injunction to "prevent any further use of the name YouView, together with financial payment and legal costs".


YouView is an internet TV service launched in July 2012 as a joint venture between BBC, ITV, Channel 4 and Channel 5 - as well as telecoms companies BT, TalkTalk and Arqiva.

Lord Sugar was the company's non-executive chairman until he stood down in March 2013.

YouView promotional video YouView offers a hub for on-demand programmes from various broadcasters

The company says it has more than one million users across the UK, and eventually aims to increase that number to 10 million.

The service's working title had been Project Canvas, changing to YouView in September 2010.

The name caused early concern - intellectual property lawyers warned that it could be confused with Google's video sharing site YouTube.

Legal action from Total to sue YouView was launched in November 2012.

On Monday, Mr Justice Sales ruled that the convergence of the telecoms and TV industry - as demonstrated by YouView's backers - risked a "strong likelihood of confusion on the part of the public".

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Technology stories


Features & Analysis

BBC Future

(US Navy)

The world’s noisiest spy plane

The Soviet giant that still soldiers on


  • Kinetic sculpture violinClick Watch

    The "kinetic sculpture" that can replicate digital files and play them on a violin

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.