Lego fuses real and virtual worlds

Lego Fusion game The idea of fusing the real and the digital worlds is appealing to toy manufacturers

Related Stories

Construction toy firm Lego has blended the real and the virtual with bricks that can be built and then transferred to online games.

It is part of a trend among toy manufacturers to straddle the two realms and appeal to children immersed in the digital world.

Users can choose to build four game sets which come with a special plate to build them on.

The creations can be photographed and imported into free games.

Zombie gaze
Lego Movie still The Lego Movie, which brought the bricks and characters to life, was a huge hit

"Children have always imagined their Lego creations as immersive worlds which come to life for hours of role-play and adventure," said Ditte Bruun Pedersen, senior design manager at Lego Future Lab.

"Recently, smartphones and tablets have become a popular platform for empowering game mechanisms that kids love. Lego Fusion brings these two favourite play patterns together."

Once a child's creation has been imported into a game there are a series of challenges that require them to build new things to move the game forward.

"In our research, we heard repeatedly from parents that they are constantly battling 'zombie gaze', the experience when their children are immersed in their device screens for large blocks of time," said Ms Pedersen.

"We developed Lego Fusion with this challenge in mind, creating a play experience that keeps children entertained with the kind of app gameplay they love while giving real reasons to return to the brick pile to creatively build."

So, for example in the town-building game Town Master children can add extra facilities to keep inhabitants happy or in the Battle Towers game, if a castle is damaged in the game it can be repaired in the real world.

Increasingly toy manufacturers are aiming to fuse the two realms.

Video games maker Activision found a hit with Skylanders, a game which came with add-on toys which offer new content when placed into a RFID (radio-frequency identification) reader attached to a console.

Lego Fusion will be launched in September and will initially be available in the US online.

More on This Story

Related Stories

More Technology stories


Features & Analysis

  • Signposts showing the US and UK flagsAn ocean apart

    How British misunderstanding of the US is growing

  • Before and after shotsPerfect body

    Just how reliable are 'before and after' photos?

  • Mukesh SinghNo remorse

    Delhi bus rapist says victim shouldn't have fought back

  • A cow wearing sunglasses overlaid with the phrase 'Can't touch this'Cow row

    Thousands rally against the ban on beef in India

BBC Future

(US Navy)

The world’s noisiest spy plane

The Soviet giant that still soldiers on


  • Former al-Qaeda double agent Aimen DeanHARDtalk Watch

    Islamic State is about revenge says former al-Qaeda member turned spy Aimen Dean

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.