CES: 2016 Hands-on with LG's bendy roll-up OLED screen
5 January 2016 Last updated at 02:04 GMT
LG Display has created an OLED display than can be rolled into a cylinder while it continues to show a video image.
The firm suggests the innovation could revolutionise the way we use and store televisions.
The company gave the BBC's North America technology reporter Dave Lee a first look at the CES tech show in Las Vegas.