CES 2017: LG's super-thin TV lies flat against the wall
5 January 2017 Last updated at 04:37 GMT
LG has unveiled a TV that hugs the wall, protruding just a few millimetres beyond the surface it is hung on.
The firm says the design prevents the screen "casting a single shadow" - but owners will have to pay a high premium for the privilege.
Dave Lee reports from the CES tech show in Las Vegas.