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Birmingham's whisky woman on creating her own business

Amy Seton is among a growing number of female entrepreneurs setting up on their own.

Do investors regard women entrepreneurs as a bigger risk?

A US study concludes venture capital investors ask women different questions than men

A US study concludes venture capital investors ask women different questions than men, when they consider pitches for new business ideas. Only about two percent of venture capital funding in the US is invested in projects put forward by female entrepreneurs, even though women own about 40 percent of American businesses. Laura Huang, an assistant professor of management, at the University of Pennsylvania's Wharton Business School, says their research reveals investors assume businesses run by women are more likely to fail. (Picture: Women dressed for business. Compassionate Eye Foundation/Justin Pumphrey/OJO Images.)