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Jaguar Land Rover has unveiled plans to recruit 5,000 new engineers over the next year and says it hopes a new app will help identify new talent and help address the global skills gap.
The company has teamed-up with virtual band Gorillaz to issue a code-breaking challenge to test future engineering talent, with successful game players fast-tracked through the company's recruitment process.
JLR needs to recruit 5,000 people this year and more than 1,000 of them will be electronics and software engineers.
BBC Business News
Jaguar Land Rover's plan to hire 5,000 staff is a drive to enhance its expertise in autonomous and electric technology.
The firm said it would hire 1,000 electronic and software engineers and 4,000 workers across other sectors, including manufacturing.
Most of the jobs will be based in the UK, with recruitment taking place over the coming year.
The carmaker, which is owned by India's Tata Motors, employs more than 40,000 people globally.
More than 1,300 cars and bikes take part in an event attracting about 120,000 people.
Some 95 million cars were manufactured last year. Nearly half of these are exported.