Drivers are being encouraged to throw rubbish out of their windows into bright orange bins in a bid to keep motorways cleaner.
The funnel-shaped bins will be introduced at 25 service areas in North West, said Highways England.
They are designed so drivers do not need to leave their vehicles. The first will be installed near the M6 at Lymm in Cheshire.
Clean Up Britain founder John Read described the funnel bins as a low-cost gimmick.