Tobacco display ban: Out of sight, out of mind?
6 April 2012 Last updated at 08:48 BST
A ban on tobacco displays has come into force in England - with ministers promising it will help curb the number of young people taking up smoking.
The ban only applies to large shops and supermarkets, with smaller outlets given an exemption until 2015.
But will the move really help to discourage people from smoking? Marketing expert Jonathan Gabay and Cancer Research UK's Jean King joined BBC Breakfast to debate the issue.