Insurance fraud: Could claim form redesign encourage honesty?
27 July 2013 Last updated at 10:11 BST
The Association of British Insurers says fraud has topped £1 billion a year for the first time.
The industry body says there are now 2,390 fake or inflated claims made every week.
That costs the industry and honest policy holders some £90 million a month.
But a study by market survey company Consumer Intelligence has found that if insurance companies simply redesigned claim forms, they could dramatically cut fraud.
Philip Hampsheir reports.