East Coast beaches 'fast disappearing'
29 July 2014 Last updated at 23:23 BST
The hot weather has brought a promising start to the season for many holiday resorts.
But along the East Coast some of the beaches are fast disappearing. Up to half a mile of land is being lost every 50 years due to coastal erosion.
The problem has been made worse by this winter's storms which caused more than £18m worth of damage along the Norfolk and Suffolk coasts.
Sian Lloyd reports.