John Lewis Christmas Advert on YouTube
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TV advert 'glamorises neglect'

19 November 2010 Last updated at 13:31 GMT

John Lewis is continuing to show its TV Christmas advert despite complaints that it "glamorises" the neglect of dogs.

The advert shows a boy hanging up a stocking on an outdoor kennel but then leaving his dog in the wind and snow.

Beverley Cuddy, editor of Dogs Today, said she was "horrified" by the advert, while 1,400 people have joined a Facebook campaign against it.

John Lewis said it had taken people's views into account and would shorten the advert and change the ending of a second version while continuing to run the first.