Cheshire tries to shed its 'WAG tag'

Coleen Rooney
Image caption Coleen Rooney, like many footballers' wives, lives in north Cheshire

Business leaders in Cheshire are trying to shed the county's "WAG tag" in a bid to promote the area as a place to work and live.

Business and civic leaders have joined forces to shake off the image of Cheshire being a hotspot for footballers' wives and expensive shops.

The new campaign focuses on the area's "world-class business credentials".

Chris Brown, of Marketing Cheshire, said: "We are about more than just footballers' wives."

'Hard-nosed businesses'

He added: "We don't believe we shout about our assets enough.

"If we are going to prosper in a tight fiscal environment, we've got to shout loud about our successes."

Neville Chamberlain, chairman of Cheshire Business Leaders and former chief executive of British Nuclear Fuels, added: "We believe there is currently a lack of awareness about the type of high-tech companies operating in Cheshire today and the scale and quality that exists in sectors, such as manufacturing, logistics, innovation and science."

A new website has been launched as part of the campaign and a two-day expo-style event will be held at Chester race course in September.

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