West Midlands Police help public spot child sex victims
A police campaign is helping the public identify signs of child sexual exploitation.
West Midlands Police has produced posters and billboards to educate people on the signs of abuse.
The force will also work more closely with schools, parents, carers, social services, charities and local authorities.
Supt Tim Bacon said: "Identifying the victims will lead us to offenders, whoever and wherever they are."
The force said child sexual exploitation is where victims are given something such as food, money, drugs, alcohol, gifts or affection in exchange for sexual activity with the abuser.
In June three people, including a former teacher, were jailed for sexually exploiting a teenage girl in Birmingham.
In August, 10 men in Coventry were charged with sexual exploitation offences and the related investigation continues.
Cath Hannon, from the Police and Crime Commissioner's Strategic Policing and Crime Board, said the public could help to uncover "some of the most horrifying crimes within our society".
The force said it will also focus on honour-based violence, human trafficking, female genital mutilation and domestic abuse.
Supt Bacon said victims were unlikely to report abuse so he urged people to "be alert to the signs" and "actively look for victims".
Liz Murphy, from the West Midlands Child Sexual Exploitation Strategic Group, said: "We need to be open to the possibility that any child or young person could be targeted and sexually exploited and be particularly vigilant when working with those young people who we know are more vulnerable."