New bus travel club piloted in Milton Keynes
A new bus travel scheme is being piloted in Milton Keynes which could cut demand for parking spaces.
Arriva is offering discounted fares to the staff of companies which sign up to an employer travel club.
In return for employers paying an annual fee to the bus company, their staff will be able to get cheaper bus fares.
Four companies have signed up so far, including Milton Keynes Council and The Open University.
'Hits the spot'
The travel club is also being tried out at Leeds City College and The Quorum Business Park in Newcastle but Milton Keynes is described as the only "whole town" in the scheme.
It was chosen because of its bus network, the frequency of the main services and the value of the tickets.
Members will be able to buy a monthly ticket for £36 instead of £40 and if they commit to a year, the monthly payment drops to £33.33.
Linsey Frostick, Arriva's regional marketing manager, said: "The bus journey will obviously take longer than a car, we can't beat that, but people are thinking differently with the price of petrol being high and costs of everything else going up."
Kay Greenhalgh, Milton Keynes City Centre Manager said: "Any incentives that result in more people using public transport are welcomed and this one hits the spot both financially and practically for businesses and their employees."