Birmingham & Black Country

104 jobs go as Firkins bakery in the West Midlands closes

Firkins in West Bromwich Image copyright Google
Image caption Firkins bakery was founded in the West Midlands 145 years ago

A bakery with a chain of 22 shops in the West Midlands has closed with the loss of more than 100 jobs.

The Firkins and Woolaston Bakery has been hit by "a lack of new sales", according to the insolvency firm dealing with the case.

Directors were putting the company into liquidation with the loss of 104 full and part-time jobs, BRI Business Recovery and Insolvency added.

The 145-year-old bakery has shops in Solihull, Birmingham and West Bromwich.

A statement said the move followed efforts to "improve shop profitability" at the chain run by Newbridge Bakery (Retail) Ltd & Newbridge Bakery (Birmingham Retail) Ltd.

The Firkins bakery has previously gone into administration - in 2008, 21 shops were closed with the loss of 140 jobs. The company then said the move was the result of rising supplier prices and the economic downturn.

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