'Pop-up' campsite lures tourists in recession
A temporary luxury campsite with a difference has opened up for the summer near Rock in Cornwall.
The 'pop-up' site at St Minver aims to offer guests the conveniences of a hotel while sleeping under the stars.
Open until the end of August, the site offers king size beds, en-suite bathrooms and a cordon bleu restaurant.
Visit Cornwall says it was "more evidence that the tourism industry is finding new ways to lure people during the recession".
Malcolm Bell, head of Visit Cornwall, said that while the "lower end and middle range of the markets are having an average year so far, the higher end is doing well by offering new and distinctive options".
Mr Bell said it was the pop-up campsite's "individual, unique contemporary style which is not corporate, which is so important".
The manager, Mark Sorrill, from The Pop Up Hotel, said the idea was is to combine the charm and earthiness of camping with the comfort and indulgence of a five star hotel.
"You've got that lovely canvas feel, the smell of the grass and the sounds, but inside you have a full commercial hotel."
Ian Dodgson, operations manager at the St Endoc Hotel in Rock, said: "People are looking for value for money and not necessarily in cutting down on what they are spending but making sure they are getting a lot of return."
One holidaymaker in Polzeath said: "I do think that there's this general trend running across the economy that says we're looking for value for money."