Devon

'Patriotic' palm tree promotes English Riviera tourism

ERTC website
Image caption The palm tree logo sports the red, white and blue colours of the union jack

The palm tree logo used to promote Torbay as a holiday destination has been redesigned.

The area - Torquay, Paignton and Brixham - is known as the English Riviera because of its beaches and mild climate.

Now the English Riviera Tourism Company (ERTC) has produced a "patriotic" logo for 2012 in the union jack colours.

It has also launched a new tourism website to promote the area as "the best of British".

The ERTC said the aim of the site was to show the region, which is a UNESCO recognised global geopark, as a "must-visit" destination next year - when London will be hosting the Olympic Games.

Carolyn Custerson, ERTC chief executive, said: "The English Riviera really is an exceptional place to visit and 2012 is a great year to let the world know much more about South Devon's beautiful bay."

The ERTC said it had also set up a training course for the hospitality industry to ensure its workers were fully trained in the "art of the welcome" by the end of January.

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