Plymouth unveils 'Britain's Ocean City' welcome signs
Five new signs costing £85,000 have been unveiled in Plymouth welcoming visitors to "Britain's Ocean City".
The city council said the text reflected its aim to promote Plymouth as a "major maritime city with global connections".
They replace the "Spirit of Discovery" signs installed about 20 years ago.
The authority added that Plymouth was the "first city in the country to unveil the new style of welcome sign".
A full-colour picture of Plymouth Hoe and Smeaton's Tower is featured on the signs.
Council leader Tudor Evans said he wanted to "shout about what Plymouth has on offer".
"This is about Plymouth showing a greater confidence in who we are and really raising our national and international profile."
The signs are located on the A38 and on the A386 close to the Torpoint Ferry.