Bournemouth have celebrated promotion to the Premier League with an open-top bus parade in front of an estimated 60,000 supporters.
The Cherries' 3-0 win over Bolton last Monday effectively sealed promotion, with the title clinched on Saturday.
It will be the first time the club has played in English football's top flight.
The seafront parade took the team from Boscombe Pier to Bournemouth Pier through streets lined with fans.
Bournemouth won the Championship title with a 3-0 victory at Charlton Athletic, as Watford slipped up late on against Sheffield Wednesday.
Eddie Howe's squad started the celebrations at Boscombe Pier before the tour ended just east of Bournemouth Pier.
"It's an incredible turnout from the people of Bournemouth," said Howe.
"It just goes to show how much they really support their football club. They've shown their support to the players, which is a magnificent thing so early in the morning.
"It's been such an amazing season and this weekend has been the most fitting of climaxes."
Just seven years ago AFC Bournemouth was five minutes from liquidation, and a year later the squad was one game away from going out of the Football League.
In January 1997, the club was so penniless a bucket collection was arranged at the Winter Gardens in Bournemouth town centre.
The Cherries began their campaign with a 4-0 victory at Huddersfield.
Their 8-0 win over Birmingham in October was the first time they had scored eight in a league game, barring a 10-0 win in 1939 which was expunged after World War Two broke out the next day.