Herefordshire hotel shortage loses business 'hand over fist'
The chairman of Visit Herefordshire has claimed a lack of large hotels has left the county at the "bottom of the tree" as a destination.
Sir Ben Gill said the area was "losing business hand over fist" as a consequence.
He said: "One of the big things that is missing in the county is a sizeable four-star hotel."
Herefordshire has venues to host large conferences according to Sir Ben, but not accommodation for the delegates.
He also said the recent announcement that the Rotherwas area of Hereford had been named a government enterprise zone underlined the need for improved facilities.
"We have to make sure we add value to our tourism industry and take it from where it is at the moment - bottom of the tree - which is really quite incredible as we should be up near the top," he said.
The former president of the NFU was speaking at a dinner to mark the end of Herefordshire Food Week.