Hereford & Worcester

Wychavon Way revamp 'could mean £250,000' for economy

Droitwich Spa
Image caption The 40-mile route starts in Droitwich Spa

A revamped 40-mile walking route in Worcestershire is expected to generate £250,000 for the local economy.

The Wychavon Way, which starts in Droitwich Spa, passes through Pershore and ends in the Cotswold village of Broadway, was first launched in 1977.

Worcestershire County Council and Wychavon District Council say they have spent £25,000 improving signage, maps and historical information points.

The county council said the route attracts 3,000 people each year.

Each person who uses the Worcestershire Way, a 31-mile route from Bewdley to Malvern, spends an average of £80 on pub lunches, accommodation in the area and ice cream, a council spokesperson said.

It is hoped the Wychavon Way will generate 10 times the cost of its £25,000 revamp with visitors spending money on the same kind things.

The walk has also been rerouted so that it stays within the Worcestershire borders. The original trail had passed through Winchcombe in Gloucestershire.

It has been relaunched to coincide with the year of the Queen's Diamond Jubilee celebrations after it was first unveiled in 1977 as part of the Silver Jubilee celebrations, the council said.

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