Hereford & Worcester

Sainsbury's to make sweet wrappers colour-blind friendly

Dave Dunbar
Image caption Dave Dunbar feared colour-blind people with allergies could suffer an allergic reaction from eating the wrong sweet

A supermarket is to change the wrappings in a box of its chocolates after pressure from a group campaigning for colour-blind people.

Worcester man Dave Dunbar, from Colour Blind Awareness, was concerned the only clue to the contents of sweets in a box of Sainsbury's Chocolate Treats was the colour of the wrapper.

He feared colour-blind people with allergies could eat the wrong sweet.

Sainsbury's said it would put allergy warnings on the wrappers themselves.

Mr Dunbar said a friend in the Colour Blind Awareness group has a son with a nut allergy and told him confusing the wrappers could be "a serious issue".

Mark Bartholemew, from the supermarket, said: "It's the right thing for our customers and we're delighted we can make this change in time for Christmas."

Colour-blindness

  • Colour-blindness is the reduced ability to distinguish between certain colours
  • Most common form is red/green colour-blindness, where red and green are confused
  • Most people with a moderate form of red/green colour-blindness will only be able to identify accurately about five coloured pencils from a standard box of 24 pencil crayons.
  • Usually inherited and affects about one in 12 men and one in 200 women
  • Some people become colour-blind as a result of diseases such as diabetes and multiple sclerosis or they acquire the condition over time due to the ageing process

Source: Colour Blind Awareness

Kathryn Albany-Ward, the founder of Colour Blind Awareness, said some other chocolate manufacturers already put allergy warnings on wrappers, or use patterns to indicate what is in them.

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