Cleethorpes traders call for more tourism promotion

Cleethorpes Pier
Image caption The resort's annual tourist guide will not be printed this year due to council budget cuts

Businesses in Cleethorpes have called for more money to be spent on promoting the resort to tourists.

The annual tourist guide has not been printed this year after funding was cut by North East Lincolnshire Council.

The council is faced with making savings of £43m over the next four years, after a reduction of 8.9% in its central government funding.

The head of the local tourist body said she was not optimistic about the resort's prospects in 2012.

Melanie Wood is the managing director of a local theme park and also chairs Tourism North East Lincolnshire, an organisation set up by local traders to promote the resort.

She said that 2012 could be a difficult year for Cleethorpes as it would have to compete with a series of events over the summer, such as the London Olympic Games and the Queen's Diamond Jubilee celebrations.

'Money out there'

Ms Wood said: "We cannot afford to withdraw promotional marketing activity because tourism is very, very precious to Cleethorpes.

"It employs hundreds and hundreds of people and tourism has a big part to play in the local economy."

The council's portfolio holder for tourism Mike Burnett said that Tourism North East Lincolnshire should use the remaining money from a £200,000 grant provided by central government to promote the resort.

Mr Burnett said: "There is money out there for marketing, which I acknowledge is important.

"There is no point having an award-winning resort, a blue flag resort, if you are not going to market. But we have to make our contribution to the £43m."

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