Leeds club's sexually explicit student night adverts banned

Mezz Club, Leeds The Mezz bar in Leeds where the student nights took place has had its licence suspended by the council

Related Stories

An advertising regulator has banned adverts by a Leeds nightclub promoter after the city council complained they were sexually explicit.

The promotional material for a student night at the city's Mezz bar featured "women in various states of undress", according to the Advertising Standards Authority (ASA).

It upheld six out of seven of Leeds City Council's complaints.

The event's promoter, Tequila UK, has not commented on the ruling.

The council claimed online material published by Tequila UK breached ASA's advertising codes, by containing nudity and "sexually suggestive language and imagery and profanity." as well as encouraging "excessive consumption of alcohol".

The authority also claimed the adverts could be seen by people aged under 18.

'Harmful advertising'

In its defence, Tequila UK said it "accepted that some ads contained sexually suggestive language but believed that was not likely to cause offence".

It also said it had modified the adverts and videos to remove images of drinking and claimed the material was not targeted at under 18s.

The watchdog said: "The ads must not appear again in their current form."

In December, Leeds City Council suspended the Mezz bar's licence following "a large number of complaints".

Labour councillor Graham Hyde, acting chair of the council's licensing committee, said: "This ruling should serve as a warning to other club night organisers that we will take action if we feel that the public is being subjected to offensive and harmful advertising in our city."

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

BBC Leeds & West Yorkshire

Weather

Leeds

Min. Night 15 °C

Features & Analysis

Elsewhere on the BBC

  • SpiderWeb of wonder

    BBC Earth takes a unique journey inside the body of a giant tarantula

Programmes

  • Cinema audienceClick Watch

    Brighter 3D films - the new laser-based system promising to deliver crisper, clearer movies

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.