North Leicestershire environment crime crackdown 'success'
North Leicestershire has seen a "massive reduction" in littering, fly-tipping and dog-fouling during a three-month campaign, two councils have said.
Charnwood Borough Council said there had been a 59% decrease in litter from cars, while North West Leicestershire District Council claimed a 41% fall.
"Don't Muck Around", which ran between June and September, also saw 53 people fined for littering offences.
The authorities have said the "work doesn't stop here".
Overall, there was a 50% fall in litter from cars, a 41% drop in dog-fouling and 14% reduction in fly-tipping across both districts during the campaign, the councils claim.
The two councils increased surveillance, patrols and issued fixed penalty notices against offenders, as well as holding events to highlight and tackle the issues involved.
'Bang on target'
Councillor Jane Hunt, Charnwood Borough Council's cabinet member for regulatory services, said the campaign was not only a "fantastic success" for both councils, but had had a "huge impact on the quality of life for residents".
"I'm heartened that people have taken steps to clean up after themselves responsibly," she said.
"The campaign set out to reduce incidents and raise awareness of the issues and it has been bang on target."
Events were held in both districts to promote the crackdown, including filling a car full of rubbish collected in a day from roads around a Coalville fast food restaurant.
The authorities also demonstrated how investigators would trace fly-tippers by creating a "grime" scene at a hardware store in Loughborough.
Alison Smith, North West Leicestershire District Council's deputy leader, said: "The work doesn't stop here, and I hope people continue to help us keep our district clean, tidy and healthy for everyone."