Calls for Skegness to become year-round resort
Skegness needs to become a year-round resort if it is to compete with other UK destinations, business leaders have said.
The resort currently attracts more than four million visitors each year, generating £480m for the local economy.
Hoteliers and tourism bosses want the seaside town to follow the lead of places like Blackpool and Bournemouth.
They have called for the resort to promote itself as a conference and business centre during the winter.
It follows a successful summer season, with many hotels reporting their highest number of bookings for 20 years.
However, Damien Hughes, who runs the Chatsworth Hotel in the town, said: "Some resorts get big numbers in the winter and we want to compete with that."
Skegness town centre manager Lisa Collins said she was working with businesses on a campaign to promote the resort out of season.
She said: "One of the most important things we are looking at is the possibility of hosting conferences and meetings.
"We are confident Skegness has something for everyone; wonderful beaches, golf courses and wildlife - and there is a lot we can do to maximise that during the quieter months."
Skegness in the news
- The resort is famous for the railway poster which depicted a jolly fisherman waving his arms with the caption "Skegness is so bracing"
- A new design for a statue of Jolly sparked months of debate after it was criticised for being "like a gargoyle"
- In 2012, officials in Skegness used adverts showing unflattering images of Blackpool and Brighton in a bid to promote the resort
- The same year, there were calls for Skegness to change its name due to its reputation as a low quality resort
- Skegness has also seen several whales stranded on its beaches
- There are plans to hold the UK's first festival dedicated to fish and chips in the town in 2015