Calls for Skegness to become year-round resort

Skegness in winter Image copyright John Byford
Image caption Many of the seafront stalls close during the winter months

Skegness needs to become a year-round resort if it is to compete with other UK destinations, business leaders have said.

The resort currently attracts more than four million visitors each year, generating £480m for the local economy.

Hoteliers and tourism bosses want the seaside town to follow the lead of places like Blackpool and Bournemouth.

They have called for the resort to promote itself as a conference and business centre during the winter.

It follows a successful summer season, with many hotels reporting their highest number of bookings for 20 years.

However, Damien Hughes, who runs the Chatsworth Hotel in the town, said: "Some resorts get big numbers in the winter and we want to compete with that."

Image copyright John Byford
Image caption Millions of people visit Skegness each the summer

Skegness town centre manager Lisa Collins said she was working with businesses on a campaign to promote the resort out of season.

She said: "One of the most important things we are looking at is the possibility of hosting conferences and meetings.

"We are confident Skegness has something for everyone; wonderful beaches, golf courses and wildlife - and there is a lot we can do to maximise that during the quieter months."

Skegness in the news

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