Tube logo 'a great British brand'


The Underground logo has become one of the most instantly recognisable symbols of London.

As the Tube celebrates 150 years in operation it is now hailed as a great British brand with official merchandise and licensed products bringing in £5m a year.

But how did the Underground brand become so successful? BBC London's Nick Beake meets Michael Czerwinski of the Design Museum and Michael Walton of the London Transport Museum in Covent Garden.

Footage courtesy of British Pathe.

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.