Blackpool 'delighted' to inspire Mulberry fashion

Models present creations by Mulberry during London Fashion Week
Image caption The show had a seaside theme, with the models stepping out of a funfair-style giant mouth onto the catwalk

A Blackpool tourist leader has said she is "delighted" the town has inspired designs at London Fashion Week.

Emma Hill, creative director at design house Mulberry, said its collection had been motivated by the "neon-festooned lights at Blackpool".

Natalie Wyatt, head of tourist organisation visitBlackpool, said the town was a good mix of "renaissance" and "kitsch".

"We are delighted to be an inspiration for a classic brand," she said.

Ms Hill told fashion magazine Vogue after the show on Sunday that the collection had been designed with the North West town's famous illuminations in mind.

"It was inspired by the neon-festooned lights at Blackpool and I was looking at pictures of when I was growing up in the Seventies and holidays meant sitting on the beach with a cagoule on," she said.

Ms Wyatt said that she was not surprised that Blackpool had been the creative catalyst for the collection.

"Blackpool is undergoing a renaissance with exciting new regeneration along the promenade.

"This combined with the 'kitsch' of the traditional seaside, makes a fantastic backdrop for fashion shoots, and we are delighted to be an inspiration for a classic brand such as Mulberry."

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