Salford sees tourism boost for seventh consecutive year

Image caption Millions travelled to Salford to visit sites such as MediaCityUK

Tourists heading to Salford have increased for the seventh year in a row, according to visitor statistics.

Almost seven million people travelled to the city in 2011, visiting sites such as The Lowry, MediaCityUK, Salford Lads' Club and Ordsall Hall.

About £479m was spent by tourists - £20m up from the previous year.

Salford City Mayor Ian Stewart said the figures showed "how much Salford is changing and becoming a major tourist destination".

Overnight stays in Salford also increased by 7%, taking the number of hotel stays to 675,000. Jobs supported by tourism went up 4% to 6,000.

'World class attractions'

In 2011, Ordsall Hall re-opened after a two-year £6.5m restoration programme. The year also saw the city celebrate the 250th anniversary of the Bridgewater Canal.

Mayor Stewart said: "Local people already know how much Salford has to offer - now the rest of the country is discovering the city's huge attractions.

"Tourism is becoming a huge and vital part of Salford's economy, bringing visitors, spending power and jobs to the city, at a time of austerity. We have world class attractions in Salford - the numbers speak for themselves."

The figures were compiled by the Scarborough Tourism Economic Activity Monitor.

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