Manchester United apologises over 'swastika' logo

New Order title used in Manchester United newsletter Manchester United said any offence was "entirely unintended"

Manchester United has apologised after a 'swastika-style' logo was sent out to fans in a newsletter alongside the Nazi affiliated title "New Order".

The similarities between the logo, which spelt out the letters MUFC, and the Nazi symbol were pointed out after United Uncovered was issued via email.

Manchester United said any offence caused was "entirely unintended".

It said the title related to the band New Order, and that the feature was about the club's young players.

The statement, which was emailed to fans, said: "In this week's United Uncovered email newsletter, a graphic spelling the letters MUFC ran alongside a feature about Manchester United's younger squad members entitled New Order.

"While the headline was intended to reference the band of the same name, it has been pointed out that the graphic had design similarities to a swastika which, combined with other connotations of the phrase 'new order', has caused offence which was entirely unintended.

"For this, United Uncovered unreservedly apologises."

The club's head of media David Sternberg responded to a number of complaints over Twitter.

He tweeted: "The creative is completely inappropriate; we apologise unreservedly and are taking appropriate internal action."

More on This Story

The BBC is not responsible for the content of external Internet sites

BBC Manchester

Weather

Manchester

7 °C 6 °C

Features & Analysis

Elsewhere on the BBC

Programmes

  • An ECG (electrocardiogram)Click Watch

    The wearable technology which could allow you to pay for goods with your heartbeat

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.