Jelly Festival in Norfolk sees ticket sales quadruple
Ticket sales for a niche music and entertainment festival in rural Norfolk have quadrupled for this year's event.
The Jelly Festival returns to Compton Hall in South Creake, Fakenham, for its fourth outing on Friday and Saturday.
Previous successful festivals has meant the budget for the event has also risen four-fold, said organisers.
"We have put all our energy into creating the most exciting, colourful and imaginative festival we can," said festival organiser Ben Gardner, 28.
"All our team are involved in many other larger festivals and have incorporated some of the best elements of these along with our own unique twist of Jelly magic," he added.
Glastonbury organiser Michael Eavis recently suggested that UK festivals are "on the way out" blaming the economy and that "people have seen it all before".
'Secret garden party'
But the Jelly Festival - that has its own Jelly Monster and other eclectic forms of entertainment - is bucking the trend and its organiser believes that originality and lower prices is something that people want.
"It's about doing something that is wholesome and affordable," said Mr Gardner.
"We have the same feel and professionalism as the big events but with lots more personal touches.
"We also pride ourselves on the selection of music. It has always had good foundations and I think that is the main reason we have got this far."
The two-day event, dubbed as "a family-friendly secret garden party", sees electronic headliners The Freestylers, The Egg and Concrete Disco all grace the main stage, which will also host indie bands and world music.
Three more stages will accommodate for fans of reggae, funk, soul, hip-hop and the visual arts.
Around 2,000 people are expected to attend.