Police 'get-tough' on speeding drivers in Ludlow
Speeding drivers on a main road in Shropshire are being targeted by police.
West Mercia Police said many drivers "consistently ignored" the 30mph limit on Sheet Road in Ludlow.
For the past month, officers have been warning people breaking the limit but from Monday said there would be a "zero-tolerance" policy.
Drivers caught speeding will face enforcement action including possible prosecution.
Local policing officer, PC Dan Wood, said there had been a "month's grace" to get the message across and officers had been making regular stop-checks along Sheet Road and warning offenders about their driving.
"From Monday, the educational awareness approach will cease and we will be taking enforcement action with on-the-spot fines, penalty points on licences and prosecution for more serious offenders," he said.
The West Mercia force said the zero-tolerance approach followed a request for enforcement action from Shropshire Council.
"There has been on-going concern about the dangers caused by people driving too fast," PC Wood added.
"The measure has become necessary and is a positive move to improve road safety for all road users, as well as for local pedestrians."