NekNomination: Police probe 'Tesco horse dare'
A woman is being investigated by police after she rode into a supermarket on horseback apparently taking part in an online game.
The woman was filmed riding into a Tesco store in Bishop Auckland, County Durham, and downing a Pepsi Max.
She later told the Northern Echo newspaper it was part of a NekNomination challenge.
Durham Police said it would be arranging for those involved to attend their local station.
Ch Insp Sue Robinson said it was a "senseless and foolish thing to do".
Footage on Youtube shows the woman enter the shop on her horse. She is confronted by a security guard and an announcement can then be heard calling for the duty manager.
She then turns to the camera and nominates friends of hers to complete their own challenge, as well as the security guard, before leaving the shop on horseback.
The craze, which has taken off on social media sites, involves people completing dares and ending them by downing a drink.
In response to this incident, the police said they are trying to establish what offences might have been committed.
Ch Insp Robinson, of Durham Constabulary, said: "Those involved are believed to be well-known to both staff at the store and to ourselves
"Discussions have taken place with the RSPCA in regards to the welfare of the horse.
"There were a number of shoppers in the store at the time and it is fortunate no one was hurt."
Labour MP for Bishop Auckland in County Durham, Helen Goodman, said encouraging this kind of behaviour on social media sites was "totally irresponsible".
Tesco said it was "aware of the incident".
A Northern Ireland-based NekNomination Facebook page is to become an alcohol awareness page after the death of an Irish teenager who took part in the challenge.