Hewlett Packard creates call centre jobs in Gateshead
PC and printer maker Hewlett Packard is creating 170 jobs with a new call centre on Tyneside.
The company said it had chosen Gateshead because of the area's skills base and because callers responded positively to a North East accent.
Staff at the new centre will handle a range of customer service and technical support calls.
Managing director Nick Wilson said there were no plans to increase staffing beyond the initial 170 posts.
Mr Wilson added: "There's a lot of truth in claims customers respond well to a North East accent.
"But the main reason we have come to Gateshead is to access skills and work ethic that exists in the area."