BBC 6 Music Festival kicks off on Tyneside
Thousands of people are expected in Newcastle and Gateshead over the weekend for the 6 Music Festival.
More than 50 bands and artists, including The War on Drugs, The Fall and local band Maximo Park, will play at several venues across the weekend.
The festival kicks off at the O2 Academy Newcastle on Friday evening.
Sarah Stewart from NewcastleGateshead Initiative, said music tourism was "big business" and it was hoped the local economy would "reap the benefits".
The tourist agency said hotels across Newcastle and Gateshead were 97% full.
On Saturday, the Sage Gateshead will host Hot Chip, The Fall, Jungle, Maximo Park, Father John Misty, Ghostpoet, Villagers and Ibibio Sound Machine.
A club night at The Boiler Shop in Newcastle will also take place, with the line-up of DJs to be announced by 6 Music's Mary Anne Hobbs.
On Sunday, the Sage will host 2014 Mercury Prize winners Young Fathers plus The Charlatans, Neneh Cherry, Wire, Jon Hopkins and Lonelady.
Throughout the festival weekend there will also be daytime performances, on-stage interviews, film screenings, comedy and a record fair in venues such as The Cluny, The Cumberland Arms and The Star and Shadow.
The BBC radio station 6 Music's second festival, it comes a year after the first event took place in Manchester.