Swindon hospital introduces text to donate service
Swindon's Great Western Hospital (GWH) is one of the first in the country to use a texting service to raise funds.
The hospital's NHS Foundation Trust has introduced the service which uses personalised text codes to enable people to make donations.
The service has no set-up costs for charities, no network charges for people making donations, and every penny donated goes to charity.
GWH deputy governor Harry Dale said it was a "wonderful" way to raise money.
"It's speedy, simple and spontaneous," he added.
"Every donation to our charitable fund, large or small, makes a huge difference for our patients and staff, providing the hospital with clinical research, and items of medical equipment and facilities which are outside NHS resources."