York & North Yorkshire

New tea brews Yorkshire trademark row

Yorkshire Brew
Image caption The makers of Yorkshire Brew are now taking legal advice

The owners of the Yorkshire Tea brand are threatening legal action against the makers of a new tea which uses the Yorkshire name.

Taylors of Harrogate is demanding the Oxford-based maker of Yorkshire Brew removes its product from shop shelves.

The company claims it has trademark rights to use the county name in relation to tea products.

Jeeves & Jericho, which makes Yorkshire Brew, said it was "upset" and "bemused" by the threat of legal action.

In a statement, Taylors of Harrogate said: "As a family business we are not experts on trademarks but our advisors tell us we must protect our name."

Dominic Boyett, director of Jeeves & Jericho, said he was seeking legal advice on the matter.

He said: "I was a bit upset by it first of all but then I was a bit bemused about it because I couldn't understand how you could actually trademark the word Yorkshire."

His co-director Daniella Franzese-Boyett said: "We use the name 'Oxford' and we use the name 'Scottish' so we feel that using the name Yorkshire is just an area of the country, not treading on anyone's toes."

More on this story

Related Internet links

The BBC is not responsible for the content of external Internet sites