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Jamaican music's love affair with Clarks shoes

4 December 2012 Last updated at 16:35 GMT

Ever since Elvis Presley pulled on a pair of blue suede shoes there has been a vital, and much overlooked connection between footwear and music, but how did Clarks shoes, best known as the back-to-school staple for the children of Britain, become the must-have brand for Jamaica's reggae and rap stars?

Newsnight's Stephen Smith has been finding out.