Scottish newspaper titles see figures fall

printing press
Image caption Sales of newspapers in Scotland have fallen dramatically in recent years

As the Glasgow-based Herald newspaper announces it is selling 2,000 fewer copies of its newspaper a day since June, BBC Scotland correspondent Jamie McIvor looks at the impact of falling sales.

The Herald sold an average of 53,230 copies a day last month - compared to just under 55,000 in May.

This is its worst sales figure for decades.

Meanwhile, the Daily Record's sales in Scotland fell further below the symbolic 300,000 level.

One reason for the large drop may be a move by the Daily Mail to cut its price in the west of Scotland to just 20p.

The Mail regards The Herald and The Scotsman as its main competitors in Scotland.

The Scotsman sold less than 40,000 copies a day in Scotland last month although its headline circulation is some 4,000 higher because of sales in England and giveaway copies.

Sales of both The Herald and The Scotsman have been declining steadily for some time but the fall has gathered pace in recent years.

'Top-selling tabloids'

Next month's figures are also likely to show a significant fall as July is a always a bad month for newspaper sales.

However it is the underlying trend at many titles which is causing some concern across the industry.

In May, the sales figures for the two papers which claim to be Scotland's national quality titles were largely stable - possibly because of the general election - but in June the titles continued on a downward path.

Both The Herald and The Scotsman still comfortably outsell the four UK quality newspapers in Scotland.

The Times sold 23,500 copies a day in Scotland in June, the Daily Telegraph sold 22,000, The Guardian 14,500 and The Independent 8,000.

The Daily Mail comfortably out-sells all the other titles aimed at a more upmarket readership in Scotland with 115,000 sales a day.

Amongst the top-selling tabloids, The Sun remains well in front of the Daily Record with 335,000 Scottish sales to the Record's 294,000, though the Record sells a further 40,000 copies outside Scotland.

Both papers have seen their sales decline since The Sun overtook the Record four years ago.

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