Loch Ness
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Local firms urged to capitalise on Loch Ness tourism

13 May 2014 Last updated at 15:59 BST

Academics and business experts in the Highlands have been encouraging companies to capitalise on the lure of the Loch Ness Monster.

Hundreds of thousands of visitors are drawn to the Inverness area every year because of the legendary creature.

BBC Scotland's Craig Anderson reports.