Ban on 'no helmet' Cycling Scotland advert overturned

still from advert The ASA accepted drivers must give cyclists the correct amount of space whether they are wearing a helmet or not

Related Stories

A ruling against a safe cycling advert which showed a rider without a helmet has been overturned.

The advert was part of a campaign by Cycling Scotland.

It was initially banned after complaints that it showed a female rider in the middle of the road without a helmet or any other safety equipment.

The Advertising Standards Authority (ASA) has now reversed that decision because wearing a helmet is not a legal requirement.

The ASA also accepted Cycling Scotland's argument that the rider was in a safe position given the road conditions.

And they noted that several riders featured elsewhere in the See Cyclist, Think Horse advert were wearing protective headgear.

The ASA ruling says: "We acknowledged Cycling Scotland's evidence that some drivers perceive cyclists wearing helmets to be less vulnerable road users and that this can influence driver behaviours to be less cautious around cyclists.

still from advert Some of the cyclists in the advert were wearing helmets

"We agreed that the ad was primarily targeted at motorists with the aim of raising awareness of the different kinds of real life scenarios in which they may encounter cyclists on the road.

"We noted that the ad featured a realistic situation, in that not all cyclists wore helmets and that the ad illustrated that the same care should be given to all cyclists, whether or not they wore a helmet."

Cycling Scotland thanked the public for getting behind the campaign to overturn the ban.

Chief executive Ian Aitken said: "The advert shows drivers the correct amount of space to give when overtaking someone who is cycling.

"People cycle for a variety of reasons, and, as such, drivers will encounter people cycling in a range of clothing styles, some with, and some without, a helmet.

"So, regardless of the reason why someone is cycling, or what they are wearing while doing so, drivers need to slow down and give as much space as they would a car when overtaking a person on a bike."

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Scotland stories



  • Ryan ReynoldsTalking Scot

    Ryan Reynolds' cat and other on-screen "Scottish" characters

  • WW2 - utility dressRation fashion

    How World War Two changed the way people dressed

  • Peter Robinson and Nigel DoddsDecision time

    DUP weigh up their options after TV election debate decision

  • The system uses BluetoothSecond sight

    App to help visually impaired young people on the London Tube

  • TributeChild gang fear

    Nine-year-old used to carry drugs, BBC investigation finds

Elsewhere on the BBC

  • Audi R8Best in show

    BBC Autos takes a look at 10 of the most eye-catching new cars at the 2015 Geneva motor show


  • A robotClick Watch

    The latest in robotics including software that can design electronics to solve problems

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.