Glasgow & West Scotland

Glasgow Commonweath Games wins its first major sponsor

Athletes Village image
Image caption Games organisers are seeking commercial revenue of about £100m

The first major sponsor for the 2014 Commonwealth Games in Glasgow has been revealed.

Swiss watchmaking brand Longines has become the first official partner for the games in a deal worth about £5m.

Longines already sponsors high-profile events in sports including tennis, skiing and horseracing. The company will look after timing, scoring and results in Glasgow.

The Glasgow 2014 organisers have to secure £100m in commercial revenue.

The "tier one" sponsorship from Longines is the first of several major agreements being sought by games organisers.

More on this story

Related Internet links

The BBC is not responsible for the content of external Internet sites