Glasgow Commonweath Games wins its first major sponsor

Athletes Village image Games organisers are seeking commercial revenue of about £100m

The first major sponsor for the 2014 Commonwealth Games in Glasgow has been revealed.

Swiss watchmaking brand Longines has become the first official partner for the games in a deal worth about £5m.

Longines already sponsors high-profile events in sports including tennis, skiing and horseracing. The company will look after timing, scoring and results in Glasgow.

The Glasgow 2014 organisers have to secure £100m in commercial revenue.

The "tier one" sponsorship from Longines is the first of several major agreements being sought by games organisers.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

BBC Glasgow & West

Weather

Glasgow

Min. Night 7 °C

Features & Analysis

Elsewhere on the BBC

  • Van DammeA-list adverts

    BBC Autos takes a look at some of the most curious and courageous link-ups in car-advert history

Programmes

  • Bitcoin logoClick Watch

    The developer behind the new Bitcoin tech on the fears it will hide criminal activity

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.