Frozen boosts UK tourist visits to Norway

Elsa from Frozen Frozen is an adventure about snow queen Elsa and her sister Anna

Related Stories

A tourism campaign tied into the film Frozen and inspired by a similar drive in Scotland has helped boost visits by UK holidaymakers to Norway.

VisitNorway looked at VisitScotland's tourism drive linked to the 2012 movie Brave when designing its campaign.

Official figures from the Norwegian organisation suggest visits from the UK between January and June grew by 7% compared to the same time last year.

VisitNorway said there had been 305,470 travellers from the UK so far.

A spokeswoman said trips to northern Norway in June were up 15% on the same month last year.

In June, VisitNorway said Frozen had boosted an interest in visits from the United States.

Travel to Norway from the US rose 37% between January and March compared to 2013.

Merida The animated movie Brave was set in Scotland

Disney's Frozen, an adventure about snow queen Elsa and her sister Anna, was influenced by Norway's landscape and Hans Christian Andersen's story The Snow Queen.

The movie has taken $1.3bn (£772m) at the box office worldwide, making it the highest-grossing animated film ever. Let It Go, the film's best-known song, has also been a hit in the US and the UK.

Over the next 10 years, the attention generated by Disney-Pixar's Brave is expected to deliver more than £140m in business for Scotland, according to VisitScotland.

Earlier this week, the movie was cited among the reasons for a rise in tourist visits to the Highlands in figures released by VisitBritain.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

BBC Highlands & Islands



Min. Night -1 °C


Elsewhere on the BBC

  • GeoguessrWhere in the world...?

    Think you are a geography expert? Test your knowledge with BBC Travel’s interactive game


  • Tom BrookTalking Movies Watch

    Tom Brook looks back at some of the best movies of 2014 from around the world

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.