NE Scotland, Orkney & Shetland

Aberdeen to be marketed to China in new drive

Chinese flag Image copyright Getty Images
Image caption China is seen as a lucrative market, with interest in golf, whisky and history

A new drive to market Aberdeen as a tourist destination to the Chinese is to be launched, BBC Scotland has learned.

Tourism agency VisitAberdeen is turning its sights on the Far East as a potential lucrative market.

It has already begun building a specialised website in China to promote Aberdeen.

The city already has strong links with the country through the oil and gas industry.

Chief executive Steve Harris said the Chinese represented a fast-growing tourism market, with a love of "golf, whisky and history".

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