Scotland business

PR expert Nora Senior handed top UK business role

Nora Senior
Image caption Nora Senior began her career in PR with Saatchi and Saatchi

A leading Scottish businesswoman has been appointed vice president of the British Chambers of Commerce.

Nora Senior, who is a top executive at public relations firm Weber Shandwick, also acts as a regional adviser to the London Stock Exchange.

She will combine her current role as vice chairwoman of the Scottish Chambers of Commerce with her new post.

Ms Senior said her appointment emphasised the diversity of Britain's chamber of commerce network.

She began her career in the PR industry in Edinburgh with Saatchi and Saatchi's Scottish-based PR consultancy, Hall Associates.

Ms Senior took over as managing director following a restructuring of the firm in the late 1980s, returning the business to profitability at a time when it was under threat of closure. At the time she was the youngest managing director of a plc in the UK.

PR merger

In 1990, she formed a start-up PR company - the PR Centre - and built it up to achieve an annual turnover of more than £1m.

She merged the company into Weber Shandwick in 1998 to take advantage of the emergence of the Scottish Parliament the following year.

Ms Senior became executive chairwoman of UK regions and Ireland for Weber Shandwick in 2009.

Commenting on her appointment, Ms Senior said she had been a strong supporter of the chamber of commerce movement for many years.

She added: "I bring to this role experience of business in Scotland and across the regions of the UK, along with a longstanding commitment to the promotion of women in business.

"My appointment serves to emphasise the breadth and diversity of the chamber of commerce network across Britain."

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