Scottish newspaper sales plunge

Printing press Some Sunday titles picked up from the closure of the News of the World last year

Related Stories

The Herald and Sunday Herald led sharp falls in Scottish newspaper circulation during 2011, according to new figures.

The only Scottish titles to see rising sales were the Sunday titles that picked up from the closure of the News of the World last summer.

Full-year Audit Bureau of Circulation figures showed The Herald's sales fell 11.6% in the second half of the year, compared with the same period in 2010.

Last month, it sold an average of 46,400 copies per day.

The Sunday Herald, sister paper of the Glasgow-based daily, faced the worst figures of last year after it re-launched in a magazine format last January. The second half of last year was 28% below the figure for 2010, with an average of 30,100 weekly sales.

Rival paper Scotland on Sunday was down 9.6% to 49,700, while The Scotsman was down 8.7% to an average daily sale of 39,600.

At the 'popular' end of the Sunday market, the closure of the News of the World boosted sales of the Daily Star Sunday by 94% across Britain, with the Sunday Mirror up 62%.

But the Glasgow-based Sunday Mail, Scotland's biggest weekly, rose less than 4% in the year that its main rival closed.

The Sunday Post fell slightly during the year, with its Scottish sales falling below 225,000.

Best performer

The best performing daily paper in the Scottish market was the Daily Mail, with its December 2011 sales higher than the year before, at 107,400. However, its average over the second half of the year was down 4.8%, from 114,700 to 109,100.

The Sunday Times saw its Scottish sales fall significantly, down from 60,500 to 54,100 - a drop of 10.6%.

The biggest selling daily in Scotland remained the Scottish Sun, which sold an average of 313,300 in the second half of last year - down 6.4%. Its main red-top rival, the Daily Record, saw Scottish sales down by 7.2% to a daily average of 270,200.

Parallel circulation figures for the Press and Journal, the Dundee Courier and local titles will be published next month.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Scotland business stories


Features & Analysis

  • Cartoon of women chatting on the metroChat wagon

    The interesting things you hear in a women-only carriage

  • Replica of a cargo boxSpecial delivery

    The man who posted himself to the other side of the world

  • Music scoreFinal score Watch

    Goodbye to NYC's last classical sheet music shop

  • Former Secretary of State Hillary Rodham Clinton checks her Blackberry from a desk inside a C-17 military plane upon her departure from Malta, in the Mediterranean Sea, bound for Tripoli, Libya'Emailgate'

    Hillary gets a taste of scrutiny that lies ahead

Elsewhere on the BBC

  • Woman standingMysterious miracle

    It's extremely unusual and shouldn't give false hope, but what makes the body beat cancer on its own?


  • A cyborg cockroachClick Watch

    The cyborg cockroach - why has a computer been attached to this insect’s nervous system?

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.