Plan launched to get more people into Scotland's tourist sector

Gleneagles hotel Gleneagles will host the Ryder cup in 2014, one of the big events coming to Scotland that year

Related Stories

An initiative has been launched to help attract more people to work in Scotland's tourism sector.

The Skills Investment Plan aims to enhance the attractiveness of the sector to new entrants, ensure high-quality training and improve the industry's management.

It has been developed by Skills Development Scotland (SDS) in conjunction with the industry.

Tourism contributes about £4.1bn to the Scottish economy.

The Scottish government said that with the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles in 2014, getting new people into the sector and developing good leaders were industry priorities.

Skills needed

The Skills Investment Plan was launched by Tourism Minister Fergus Ewing during Scottish Tourism Week.

Mr Ewing said: "As we prepare the nation to welcome the world to Scotland in 2014, ensuring employers can access the training they need is more important than ever.

Start Quote

Tourism is one of the leading growth sectors of the Scottish economy, currently employing around 185,900 people”

End Quote Fergus Ewing Tourism Minister

"Strong leadership and management from the tourism sector are vital to build on the success of campaigns like Brave and the current Year of Natural Scotland."

He added: "Tourism is one of the leading growth sectors of the Scottish economy, currently employing around 185,900 people across more than 13,000 businesses.

"With record investment, the sector has set ambitious growth targets and aims to increase annual visitor spend of between £5.5bn and £6.5bn by 2020, growth in the region of £1bn.

"The Skills Investment Plan provides a cornerstone for enhancing skills within the sector and it is a wonderful example of successful public and private sector collaboration, with all partners working together."

Upcoming opportunities

Chris Brodie, key industries manager at SDS, said: "Each and every time you visit a Scottish tourism attraction, be it a hotel, café, museum, festival or event, you should feel inspired by the high-quality authentic experience and excellent service you receive.

"Delivering the Skills Investment Plan depends on the sector working together and making a commitment to develop skilled and passionate people.

"We need to take advantage of the major tourism opportunities we have in 2014 and use the Skills Investment Plan as a conduit to raise standards even further in the future."

Marc Crothall, chief executive of the Scottish Tourism Alliance, said: "The tourism industry through the Skills Investment Plan is determined to make a difference in terms of the consistency of the service delivered in the sector.

"It is all about delivery of excellent service through training, focusing on understanding the customer's expectations."

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Scotland business stories

RSS

Features & Analysis

  • Stained glass of man with swordFrance 1 England 0

    The most important battle you have probably never heard of


  • Golden retriever10 things

    Dogs get jealous, and nine more nuggets from the week's news


  • Pro-Israel demonstrators shout slogans while protesting in Berlin - 25 July 2014Holocaust guilt

    Gaza conflict leaves Germans confused over who to support


  • The emir of Kuwait Sheikh Sabah al-Ahmad al-Jaber al-SabahFreedoms fear

    Growing concern for rights as Kuwait revokes citizenships


Elsewhere on the BBC

  • CastleRoyal real estate

    No longer reserved for kings and queens, some find living in a castle simply divine

Programmes

  • Leader of Hamas Khaled MeshaalHARDtalk Watch

    BBC exclusive: Hamas leader on the eagerness to end bloodshed in Gaza

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.