Scotland business

St Enoch shopping centre in Glasgow set for giant screen

Graphic image of the Ocean Outdoor screen which is being installed in Glasgow
Image caption St Enoch Centre said the screen could help promote future high-profile events in Glasgow

A giant digital outdoor screen is to be installed at one of Scotland's biggest shopping centres.

The 12.8m by 6.1m high definition screen will be switched on later this month at St Enoch Centre in Glasgow.

It is being installed by media firm Ocean Outdoor, which has already introduced the technology to other UK locations.

St Enoch said it would be Scotland's first full motion digital outdoor screen.

It also claimed the technology would help to promote high-profile events in Glasgow, such as the 2014 Commonwealth Games.

'Excellent opportunities'

Susan Nicol, St. Enoch Centre's general manager, said: "As well as the obvious commercial potential which the new screen will offer to advertisers, we also see excellent opportunities to use it to showcase community, cultural and civic information.

"We believe the screen will provide an excellent vehicle for interacting with visitors coming to Glasgow for events such as the Commonwealth Games and the Mobos.

"However, it is essential we think creatively about how best to utilise the allocation of viewing time outside of advertising airtime, ensuring it is used productively to showcase the city's many attributes."

Stuart Patrick, chief executive of Glasgow Chamber of Commerce, said: "This is an excellent use of the public realm, while the decision to install the first Scottish screen in Glasgow shows the city's standing throughout the UK.

"It will also be an excellent screening location for the 2014 Games, drawing crowds towards our retail hub."

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