Scotland business

Location software firm Sensewhere secures £1.4m grant

shopping centre Image copyright Thinkstock
Image caption Sensewhere's location software is designed to work in dense urban areas such as shopping centres

A tech firm which has developed indoor positioning software to overcome GPS blackspots in dense urban areas has secured £1.4m from Scottish Enterprise.

Sensewhere will use the money for research and development.

Its software uses electromagnetic sources such as wi-fi and Bluetooth signals to triangulate a user's location in areas where GPS signals are weak or blocked.

These include locations such as shopping centres and airports.

Edinburgh-based Sensewhere is aiming to enhance the location accuracy and performance of its existing software across multiple platforms.

It also hopes to build on its international client base, which includes global names such as Tencent and TomTom.

The company said the Scottish Enterprise grant would lead to seven new highly-skilled jobs at its headquarters in Edinburgh and secure 12 existing posts.

Chief executive and co-founder Rob Palfreyman said: "Our technology creates vast opportunities for people and brands to connect with others, even in little or no satellite signal.

"The likes of shopping malls often have little or no signal but with our software, retailers and brands can connect with customers through location-based advertising in a way that's simple, fast and accurate.

"On top of opening up a number of jobs and protecting existing posts, this grant will help us cement our commitment to Edinburgh as our centre of excellence for research."

Sensewhere emerged in 2009 from technology developed by a team of researchers at the University of Edinburgh, with support from the Scottish government.

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