South Scotland

Dumfries and Galloway tourism boost strategy launched

Moffat park
Image caption The strategy aims to boost tourist income to the region by about £40m

A new strategy has been launched which aims to boost the economic value of the tourism sector in Dumfries and Galloway by about £70m.

The event at Easterbrook Hall in Dumfries was organised by Destination Dumfries and Galloway.

Latest estimates suggest the industry is worth about £270m and supports 11% of local jobs.

The five-year plan hopes to raise that to £340m by both promotion and special visitor packages.

A series of workshops was also held looking at issues such as visitor experience, product development and marketing.

Stephen Leckie, the managing director of Crieff Hydro, gave a keynote speech sharing insights on how it has become a leading resort for families.

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